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Myths of Account Based Marketing
I recently compared notes with Kelvin Gee, Sr. Director of Modern Marketing Business Transformation at Oracle, on myth’s on Account Based Marketing. Even though Oracle owns Eloqua, his points are quite valid across any size company using any automation platform....
SaaS Churn (aka customer attrition)
Sales and Marketing leaders have lived in the US through an expansion period over the last ten years. It's easy to fall into bad habits here when customer growth becomes the exclusive focus. Reflecting back on recessions in 2001 and 2008, quite a bit of attention...
Boston Marketo User Group – June Summary
Here are my notes from the June Boston Marketo User Group. It's a terrific user group having attended a few others on the east coast (DC, NYC, ATL), Boston seems to have the lead on making a great user group experience. Thomas Zimmerman, Localytics Compared the...
Tackling the Changes of Retail Industry
https://b2bfusiongroup.com/blog/tackling-the-changes-of-retail-industry/The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
Top 5 MarTech & ABM Challenges for Marketing Leaders
At the 2018 Marketo Summit (#MKTGnation), we covered five common mistakes for MarTech and Account Based Marketing (ABM) deployments. If you don’t have time to watch the embedded video, this is a ‘tweetable’ summary of each bullet point of our findings. We began with...
Account Based Everything – Podcast
Devon McDonald, a Partner at OpenView Venture Capital spoke with me on a recent podcast on Account Based Marketing best practices. Our conversation covered areas of how to get even more out of your ABM people, process, & technology investments based on our...
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