OUR POINTS OF VIEW ON SALES & MARKETING REVENUE STRATEGY
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Intent Data – what is it?
What are the business benefits of Intent data? Improves conversion odds. Intent helps your sales team identify which accounts are more likely to be interested or 'in market' vs. others, thus increasing the odds of successful pipeline conversion. Prioritizes large...
The Next Big Challenge for Content Marketer
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
#TOPO summary – ABM 2019
Today's post is a Guest Contribution by Jennifer Metherell. Jennifer has recently attended the TOPO conference and summarized the trip on what she learned relative to her 50+ ABM experiences. 1) Embarking on the ABM Journey - every successful organization who has...
Part 2 – Account Based Measurement
In our previous post, we outlined a maturity curve for measurement. Today we dive more deeply into ABM Measurement. Stage 1 “Undergraduate” Account Based Basic Measurement – sometimes done in conjunction with Stage 1, this is where the SiriusDecisions 3.0 Account...
Account Based Measurement, Part 1
Marketing measurement is a passion of ours at B2B Fusion based on these prior posts. We’re starting to see more advanced business impact capabilities for Account Based Measurement that are valuable for Marketing executive reporting at the board level – and a maturity...
Adobe’s Account Based Marketing Experience (ABX) (Video)
(Full disclosure – we were recently named an Adobe Insider and have been a long standing partner of Marketo, neither of which influence our point of view below. Our expertise is Account Based Marketing in/around Marketo offer for B2B, so you’ll see that point of view...
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