OUR POINTS OF VIEW ON SALES & MARKETING REVENUE STRATEGY
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Sales Ops, Marketing Ops, RevOps – a Framework
Here is a detailed guide on thinking about roles and responsibilities for sales ops, marketing ops, and RevOps: Overall, the key areas that operations roles focus on across sales, marketing, and revenue include data, processes, systems, and deliverables....
The Jolt Effect
In the high-stakes world of sales, it's essential to pinpoint the real roadblock to closing deals. It turns out, the culprit is often not a customer's comfort with the status quo but their sheer indecision. "The Jolt Effect" sheds light on this, revealing through...
6sense ABX Roadmap – our hot take
TLDR; World according to Jon's interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others - with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more sophisticated...
Rattlesnakes & Status Quo
60 percent of deals in the pipeline are lost to 'no decision' rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking - I haven't been outdoors this frequently in quite some time. It has...
Email effectiveness
Email effectiveness during global pandemic. This is the most effective cold email I've received in 2021. This template could be reused at scale. First, she reached and prospected via email, not LinkedIn. 1. Subject line icon; studies consistently show higher...
We’re hiring!
Tired of working in the same system and seeing the same strategy over and over again, stagnating your career growth? Are you seeking a variety of customer challenges to mentally challenge your system, scaling and strategic mindset? Want to be on the cutting edge of...
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